Rep. Mikie Sherrill (D-Montclair) is using Facebook ads highlighting her position on the impeachment of President Donald Trump to boost her third quarter fundraising numbers.
Sherrill has nine different versions of a digital ad that mentions Trump, using many of the themes from a statement she issued on Monday saying that the president “is threatening our national security.”
The ads began running in New Jersey and eleven other states on Wednesday in what so far is a relatively minor buy for the Sherrill re-election campaign.
“The reports that Trump withheld military aid and pressured a foreign government to investigate a political rival are disturbing. That’s why I’m calling on Congress to use all of the tools at its disposal — including impeachment hearings — to determine whether these allegations against the president are true,” Sherrill says in the most-viewed of her Facebook ads. “Washington Republicans are already attacking me for doing my duty as a Member of Congress. We need 1,500 grassroot supporters to help fight back before the FEC deadline. Chip in now.”
That ad was predominately shown to Facebook users over the age of 65 and was viewed by between 1,000 and 5,000 users as of late Thursday evening.
The other Sherrill Facebook ad that looks to be performing well: “I took an oath to protect my country, and that’s why I’m calling on Congress to use all of the tools at its disposal — including impeachment hearings — to get to the bottom of the allegations against President Trump.”
Sherrill has spent $239,173 on Facebook advertising since May 2018.
As a candidate for Congress last year, Sherrill declined to say if she backed impeachment while running for an open House seat that Republicans had held for 34 years.
Her opponent in that race, Assemblyman Jay Webber (R-Morris Plains), called on Sherill to say if she would support Trump’s impeachment. She did not.
That week, a Monmouth University poll of likely voters in New Jersey’s 11th district showed Trump’s approvals at 49%-48%.
A Monmouth poll released this week that was in the field before recent news of a whistleblower case involving Trump’s call to the Ukrainian president, showed Trump’s approvals in a region that combines six House districts – including the 11th and three others that flipped from Republican to Democratic in 2018 – Trump’s approvals are now at 43%-48%.
In the same grouping of districts – all of which were represented by Republicans prior to 2016, 24% of voters would be more likely to support a Member of Congress who favored impeachment, while 27% said they would be less likely. Impeachment has the support of 30% of voters, while 65% oppose it.