Princeton Public Affairs and its partner, Bill Pascrell III, have formed an alliance with H2 Gambling Capital.
Pascrell and Princeton will back H2’s coverage of recently-established sports betting markets in states like New Jersey, which last year legalized sports betting.
“H2 Gambling Capital is a strong, unique and powerful differentiator in the global gaming market. We are proud to be affiliated with them. Simon [Holliday] and his partner, David Henwood, are the best in class,” Pascrell said, referring to H2’s founder. “No one else can compete with their in-depth research and data analytical skills. They are the market leader in carefully analyzing the data in The US sports betting and on line gaming industry which is critical to businesses in the market.”
The UK-based firm collects and analyzes data from almost all of the country’s gambling markets.
It hopes its partnership with Pascrell and Princeton will enable it to better perform projects related to topics like mobile and online gambling as well as entry into new state markets.
In return, the firm will promote Princeton and Pascrell’s gaming practice.
Pascrell was among the politicos at the forefront of the state’s fight to legalize sports betting.
“H2 is dedicated to providing the best independent data and market intelligence in the sector and particularly within the US,” Holliday said. “Since PASPA, our clear preference has been to align with respected US partners in the same way we are seeing the leading UK/European operators forming JVs with the major US multi-state gaming companies. The upside of us combining [Princeton] and [Pascrell’s] skillsets with H2’s we believe will be a strong play.”