Home>Articles>Quijano, Granados launch ads in Assembly bid

Screenshot of Assemblywoman Annette Quijano’s ad (Courtesy of Quijano and Granados for Assembly)

Quijano, Granados launch ads in Assembly bid

By Zach Blackburn, April 30 2025 4:51 pm

Assemblywoman Annette Quijano (D-Elizabeth) and candidate Sergio Granados released a pair of ads highlighting their backgrounds Wednesday.

The ads will be placed on digital platforms, according to a release.

The two Union County candidates are backed by the party but face a primary challenge from Eduardo Rodriguez, who served as planning and community development director in Elizabeth Mayor Chris Bollwage’s administration, and Walter Wimbush, a Roselle resident and youth mentor. The challengers are running under the “Union County Democrats Meeting the Moment” slogan.

Assemblyman Reginald Atkins (D-Roselle) decided not to seek re-election after Union Democrats had lost confidence in Atkins’ ability to win a line-free primary.

Both ads, each 15 seconds long, feature an English and a Spanish version. 

Transcript of Quijano’s ad:
“In my mom’s beauty shop, I learned to listen. At my abuela’s side, I learned to speak up. As your assemblywoman, I will never stop fighting to end wage theft and lower costs for New Jersey families.”

Transcript of Granados’ ad:
“When childcare wasn’t an option for my mom, she took me to work with her. I’m running for Assembly to make life better for families: funding childcare, universal pre-K, and making New Jersey more affordable for all.”

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