Sweeney talks tough on crime in first ad

Former Senate President Steve Sweeney has launched a seven-figure digital and streaming ad buy touting his support of law enforcement and his commitment to be tough on crime as he mounts his bid for the Democratic gubernatorial nomination.

In “Protect,” Gloucester County Sheriff Carmel Morina appears in his uniform to validate Sweeney as a tough-on-crime Democratic candidate, saying he “gets (bleep) done.”

This is Sweeney’s first ad.

Script: (Gloucester County Sheriff Carmel Morina: “I’ve seen what happens when communities are left unprotected. Steve Sweeney doesn’t just talk; he gets (bleep) done. Steve funded police when others wanted cuts. He cracked down on illegal guns. Steve’s tough enough to fight the politicians who play games with our safety.”  (Steve Sweeney) “Not enough Democrats are willing to say that we need to be tough on crime. I’m Democrat Steve Sweeney. As Governor, I’ll make New Jersey safer for my family. And yours.”