New Direction NJ, a non-profit group run by allies of Gov. Phil Murphy, is up on the air with a new TV ad to build public support for the governor’s budget proposal.
The ad, “Break,” features Murphy and others pushing for a millionaire’s tax.
It will run on cable television and through digital placements starting today.
“New Jersey residents get it — they understand that Governor Murphy’s call for tax fairness is the right policy for our state, which is why 72% of them support raising taxes on income over $1 million according to recent polling,” said Phil Swibinski, a spokesman for New Direction NJ. “It’s time for the State Legislature to start listening to the people who vote them into office and stop protecting 19,000 millionaires who clearly don’t need their help at the expense of millions of middle class taxpayers.”
Swibinski is referring to an April poll conducted jointly by Rutgers University’s Eagleton Institute of Politics and Fairleigh Dickinson University that put support for the millionaire’s tax at 72%-28%. Democrats back taxing millionaires by a 90%-10% margin – 64% strongly and 26% somewhat. Among independents, support is at 68%-32%.
Murphy uses the ad to reinforce his call for millionaire’s like himself to pay a higher percentage in state income taxes to fund a middle class property tax relief.