U.S. Sen. Bob Menendez is devoting more resources to attacking rival Bob Hugin over his time as CEO of pharmaceutical giant Celgene.
The incumbent’s campaign launched a new website, HealthNewsNJ.com, that straddles the line between a news aggregator and propaganda dispensary.
In addition to linking articles and columns critical of Hugin and his tenure at Celgene, the website features at least one article written by campaign staff. That article, which mostly restates information found in the works of news organizations linked on the site, runs without a byline.
“It’s time for Bob Hugin to be held accountable for his record,” Menendez campaign chairman Mike Soliman said. “It’s time for Bob Hugin to start answering the tough questions and telling voters where he stands.”
The strategy is nothing new to the U.S. Senate race. In May, the Hugin campaign launched PayUpBob.com, which tracks how much time has elapsed since the Senate Ethics Committee told Menendez to repay gifts he received from his friend, Salomon Melgen.
“Our web site will remind voters that it’s time for him to pay up,” said Megan Piwowar, Hugin’s communications director.