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A new ad campaign from the RSLC targets state legislative Democrats, among them State Sen. Dawn Addiego. (Photo: RSLC).

National Republican group drops ads in three legislative districts

By Joey Fox, October 04 2021 10:01 am

The Republican State Leadership Committee (RSLC), a national organization dedicated to electing state-level Republican officeholders, launched new TV and digital ads today targeting state legislative Democrats in the 2nd, 8th, and 11th districts.

The committee is putting $100,000 behind each of the three ads; with the new spending included, the RSLC’s investment in New Jersey this cycle is now nearly $700,000.

In the 2nd district, the RSLC slams Assemblyman John Armato (D-Buena Vista) and Assembly nominee Caren Fitzpatrick with a spot called “Remember.” The ad does not mention the concurrent Senate election in the same district, which is also considered highly competitive.

“Remember the union Democrats that had our back?” the ad’s narrator asks. “They’re gone. We have Nancy [Pelosi]’s Democrats in Trenton now. These new Democrats said they’d take care of us. Instead, they raised our taxes, killed our jobs, and put our families at risk. The Washington agenda came first. If elected, John Armato and Caren Fitzpatrick will be more of the same. This November, let’s take care of them. Vote Don Guardian and Claire Swift for Assembly.”

The committee’s spot in the 8th district, “Exit,” targets State Sen. Dawn Addiego (D-Evesham) for her 2019 party switch. The race between Addiego and Assemblywoman Jean Stanfield (R-Southampton) is widely considered to be the state’s most competitive.

“Remember Republican Dawn Addiego? She’s a Democrat now,” the narrator says. “Typical Trenton politician, looking out for herself while making us one of the highest-tax states in the nation. This November, let’s save Jersey and show Dawn her exit on the turnpike. Vote Jean Stanfield.”

Finally, in the 11th district, two digital ads hit Assemblywoman Joann Downey (D-Freehold) and Assemblyman Eric Houghtaling (D-Neptune) over school and police funding. The ads, which don’t mention State Sen. Vin Gopal (D-Long Branch), are a sign that the GOP increasingly views the 11th district as viable territory and are attempting to expand the legislative playing field beyond the 2nd, 8th, and 16th districts.

“New Jerseyans are tired of seeing extreme liberal politicians go to Trenton election after election to hike their taxes, kill their jobs, and make their families less safe – all to try to appease their national party bosses,” said RSLC Deputy Director Edith Jorge-Tuñón in a statement. “The hardworking people of New Jersey know they deserve better, and will vote this November to reject the failed policies of the Democrat-controlled Trenton and instead choose common-sense conservative leadership being offered by the strong Republican candidates in these key districts.”

This article was updated at 12:09 p.m. with more detailed information on the spending behind each ad.


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