A new digital ad launched by Gov. Phil Murphy’s re-election campaign seeks to tie the Republican nominee, Jack Ciattarelli, with former President Donald Trump as part of a strategy to connect an economic policy that benefits “wealthy and well-connected New Jerseyans” and not the poor or middle class.
The ad, “Hired,” starts with an image of the clubhouse at the Trump National Golf Club in Bedminster and uses images of the ex-president in a satirical opening of a TV show called the “Bunker at Bedminster.” It uses audio and video clips of Ciattarelli during the Republican primary in voicing support for the Trump agenda, including images of the U.S. Supreme Court. The ad also used images and a voiceover of Trump and appears to reference the former president’s reality TV show, The Apprentice.
The Murphy campaign said they are making “a five-figure buy” for this ad.
Ciattarelli refused to support Trump in 2016 but did so in 2020.
Voiceover: Previously on The Bunker at Bedminster… Who was hired to put Trump’s extreme agenda to work here in New Jersey? Jack Ciattarelli! Well, how’d he do it?
Ciattarelli: I supported Donald Trump’s policies. My votes in the legislature were very consistent with Donald Trump.
Voiceover: Smooth move, Jack.
Ciattarelli: His greatest legacy was conservative justices…to the Supreme Court.
Voiceover: Nice one!
Ciattarelli: The President’s policies worked for the nation.
Voiceover: Um, well…you’re hired anyway for promising an economy that only works for the wealthy and well connected.
Trump: It’s great to be back.
Joe Biden carried New Jersey by a 57%-41% margin against Trump last November.