A non-profit group run by allies of Gov. Phil Murphy are up on the air with a new ad to build public support for the governor’s proposed budget and millionaire’s tax.
The New Direction NJ ad runs begins just as Democrats in the legislature prepare to introduce their own state budget that does not include a higher income tax on the state’s wealthiest residents.
The ad features Murphy telling his own story of growing up in a family that lived paycheck to paycheck and then becoming a mega-millionaire Wall Street investment banker.
It will air on cable television and in the digital media space.
“Seventy percent of New Jersey residents support the millionaire’s tax and they’re joined by major policy voices, grassroots progressive activists and even a leading Presidential candidate, but legislative leaders still seem determined to do the bidding of party bosses and choose millionaires over the middle class,” said Philip Swibinski, spokesman for New Direction NJ. “The people of New Jersey are speaking loud and clear that they will no longer tolerate an out of touch system that puts the interests of the wealthiest and the most politically connected insiders over the middle class. It’s time for legislators to listen to their constituents and tell their leadership to put the millionaire’s tax up for a vote now.”
New Direction NJ has faced considerable criticism for promising and then declining to reveal their donors.
The legislature passed a bill mandating the disclosure of contributors to so-called dark money groups. Murphy vetoed the bill, but then agreed to sign an identical version of it in a last-minute deal to avoid an override vote.