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Republican political consultant Chris Russell. Photo by Kevin Sanders for New Jersey Globe

Checkmate Strategies wins 3 Reed Awards

New Jersey’s Chris Russell took home awards for his hit on Mark Natale

By David Wildstein, February 22 2020 5:56 pm

Checkmate Strategies, the New Jersey-based political consulting firm run by Chris Russell, won three Reed Awards for their work on 2019 campaigns.

The Reed Awards are named after Campaigns & Elections founder Stanley Foster Reed.  Along with the Pollies, they are considered the most prestigious awards available for political consultants.

Checkmate won for Best Bare-Knuckled Street Fight Online Video for their dog video attacking Democratic Assembly candidate Mark Natale in the 8th district.  He also won for Best Use of Opposition Research for the discovering an incident in February 2019 where Natale’s dog was left outside in freezing temperatures.

“Mark Natale wants to be our assemblyman… but what kind of person is he?” test overlaid police body camera footage says. “Natale left his small dog outside in sub-freezing temperatures… for hours.”

Russell’s partner, Mike Lawler, won the Reed Award for Toughest Direct Mail Piece for Republicans.

Nick Everhart of Content Creative, Checkmate’s television partner, won two Reed Awards for “Bullsh*t,” Most Effective Comparative TV Ad and Best TV Ad for Bootstrapped Campaign.

Russell was ranked #46 on the 2019 New Jersey Globe Power List.

Checkmate won three Reed Awards: Toughest Direct Mail Piece for a Republican, Best Mail Piece for County, Local or Judicial Candidate for a Republican, and Toughest Direct Mail Piece — their candidate, Chris Sobieski, won 53% in his successful East Amwell campaign.

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