The Democratic National Committee launched a new ad boosting President Joe Biden’s handling of the pandemic on New Jersey airwaves Wednesday.
The 60-second spot begins with shots of an empty classroom, stadium and storefront before showing people congregating at stadiums and elsewhere while a narrator recounts the improved state of the pandemic ahead of July 4.
Newscast 1: The coronavirus has changed life as we know it across America.
Newscast 2: This is truly an unprecedented situation.
Narrator: July Fourth. The American holiday. A celebration of freedom. And this year, there’s more to celebrate. The freedom to hug a grandchild. To see a baseball game in person. To come back together, again.
America, leading the world out of a global pandemic, with honesty and compassion. America’s journey continues. Through fireworks and parades, to build a better future. A future that only we the people can make, together.
America — we’re coming back.
The spot features four images of Biden and one of Vice President Kamala Harris.
It’s part of a push to boost perceptions of Biden’s handling of the pandemic, of which voters already approve by a nearly two-to-one margin, according to polling averages compiled by FiveThirtyEight. That includes roughly 57% of independents.
The potential upside for Biden is unclear. New Jersey is a solidly Democratic state, and a Republican presidential candidate hasn’t won here since 1988, when then-Vice President George H.W. Bush defeated Massachusetts Gov. Michael Dukakis by a margin of nearly 14 points.
Bush would lose the state to President Bill Clinton in 1992 by a little more than two points.
It’s possible the ad could help Democrats on the ballot in November’s elections, though the ad does not feature Gov. Phil Murphy or any other Garden State politicians, nor does it mention any.