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Cory Booker raised $2,159,165 during the last ten days of September, surpassing his do-or-die fundraising goal by more than 27%.
Now Booker has set a fundraising goal of $3 million for the month of October.
“While ambitious, we know $3 million in a month is an attainable goal — because we just raised over $3.1 million in September,” said Booker campaign manager Addisu Demissie. “Most importantly, at this point, it is the real amount we think we need to sustain, grow, and remain competitive in this primary contest.”
Booker took a huge gamble on September 21, announcing that if he didn’t raise $1.7 million by the end of the month he would be forced to drop his bid for the Democratic presidential nomination.
The New Jersey Democrat will now hire 40 new staffers over the next six weeks, open new field officers in early states, and launch a ballot access program, Demissie said.
The Booker campaign projects spending $3.1 million over the last three months of 2019.
“This budget reflects what we believe it costs, at this stage of the race, to run a presidential campaign that has a real chance of victory. And we of course know we will need to continue growing and investing to increase those chances as we approach February’s first contests.
Demissie said the campaign will also make a ‘six-figure investment’ in building their e-mail list.
“We feel confident in making these commitments and investments now because of the fundraising success and trajectory of the past ten days,” Demissie said. “We have to continue this momentum in the critical weeks to come in order to sustain and build upon this growth.”