Paterson mayoral candidate Pedro Rodriguez, a former member of the school board there, has launched the first ad of the city’s mayoral campaign season.
The ad, which first aired during Sunday’s Yankees game, attacked corruption, wasteful spending and scandalous politics in Paterson’s government. In it, Rodriguez said he would return integrity to the office of the mayor.
“With this ad, I am beginning the mass communications stage of my campaign,” Rodriguez said in a press release Tuesday. “We have been hitting the streets and meeting with voters every day, and this is the first step to get my message out in mass to the residents of Paterson.”
English and Spanish versions of the will air on networks in Paterson for in the run-up to the May 8 election. The additional reach provided by bilingual advertisements should prove valuable in a city where the majority of the population is Hispanic.
Rodriguez faces five other mayoral candidates, including four sitting members of the City Council and police union president Alex Cruz.