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Former Gov. Dick Codey. (Photo: Kevin Sanders for the New Jersey Globe)

Codey announces launch of ad campaign funded by mental health advocacy group

The Codey Fund for Mental Health was founded by former governor in 2012

By David Wildstein, February 11 2021 3:38 pm

Former Gov. Richard Codey announced today that he’s selected NJ 211 to receive a $100,000 grant for cable TV and social media ads funded by his non-profit organization, The Codey Fund for Mental Health.

NJ 211 is the designated three-digit dialing code to help New Jerseyans in need locate information on mental health services and.

“Mental Health does not discriminate, knows no racial, economic, political or religious boundaries, it has stricken our family and it can certainly strike yours,” said Codey.  “During these difficult times, there is help at nj211.org for everyone, even kids.”

Codey said his 30 second spot “will depict a dark tunnel and begin with a narrative referencing how difficult this past year has been. Acknowledging the toll the pandemic has taken on our physical and mental health, the TV and Internet spot will introduce NJ 211 as the place to turn for help and hope.”

The longtime state senator and his wife, former First Lady Mary Jo Codey, founded the non-profit group in 2012 as part of a decades-long mission to improve mental health services in the state.

“When you’re struggling to find a solution to the challenges you face, you can feel very alone and it is hard to know where to turn. That’s why we say ‘Need Help? Start Here’,” said Melissa Acree, the NJ 211 executive director “NJ 211 offers non-judgmental, live assistance at any time of the day or night, 365 days a year and online access to our database is always available at nj211.org. We are here to help people find the most appropriate resource for the situations they are facing.”

According to Codey, the coronavirus pandemic “has intensified the urgent need to provide every New Jersey resident with immediate access to vital services and referrals.”

“While other businesses were closing their doors, the people of NJ 211 expanded their staff and operational tools to better serve those in need.” NJ 211 handled more than twice the normal volume of calls for assistance and created web pages focused on resources related to all aspects of the pandemic,” Codey said. “Listing short-term resources and links to programs and services created in response to the needs of those suffering, NJ 211 provided vital connections to services that might have otherwise been missed.”

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