A grassroots organization that advocates for lower cost prescription drugs is launching a six-figure ad buy today in four New Jersey congressional districts, praising three incumbents for supporting drug price reform legislation and asking Rep. Josh Gottheimer (D-Wyckoff) to join them.
Patients for Affordable Drugs Now will run TV and digital ads thanking Reps. Andy Kim (D-Moorestown), Tom Malinowski (D-Ringoes) and Mikie Sherrill (D-Montclair) for backing legislation that would allow Medicare to negotiate lower prices on prescription drugs.
“New Jerseyans need Rep. Gottheimer to follow Reps. Kim, Malinowski, and Sherrill’s lead and push for passage of H.R. 3 to ensure we get affordable medicines we need now and innovation for the future,” said the group’s founder, David Mitchell, a cancer patient. “The choice is clear: You either stand with patients for lower prices or with pharma for higher prices. We need lower drug prices now.”
Mitchell’s super PAC played a major role in U.S. Senator Bob Menendez’s 2018 re-election campaign, spending more than $3.5 million on TV ads blasting Republican Bob Hugin for raising the price of a life-saving cancer drug manufactured by the pharmaceutical company he ran by over 200% in one year.
The ads feature Marcus LaCour, an Ohio minister who lives with type 1 diabetes.
“I was diagnosed with type 1 diabetes at 15 years old. Because insulin is so expensive, I’ve had to skip and ration my doses. My wife has had to skip meals so that we could afford the insulin that I needed to survive,” LaCour says in the ad. “No family should have to make that decision. For millions of Americans, it’s serious enough that we need help.”
Patients For Affordable Drugs Now says their New Jersey ads are part of a seven-figure national campaign touching 42 congressional districts in 22 states.
The bill, H.R. 3, the Elijah E. Cummings Lower Drug Costs Now Act, is sponsored by New Jersey Rep. Frank Pallone, Jr. (D-Long Branch), the chairman of the House Energy and Commerce Committee.