Gov. Phil Murphy launched his first TV ad of his general election campaign on Monday with a positive message that highlights two central themes of his re-election bid: moving New Jersey forward and building a state that works for all people.
Murphy narrates his own ad, “My Job,” filmed in Newark’s Military Park, and features the governor walking with a diverse group of women, men and children.
Script: My job? Moving New Jersey forward. And making New Jersey work for all of us. That means the best public schools. A stronger economy. A cleaner environment. That justice works for all. Working to make healthcare, childcare and college more affordable. It’s building opportunity. And protecting our right to vote and our right to choose. And always keeping us safe and healthy. That’s my job. And, with your help, I’ll keep working at it. We’re not going back.”
The first ad does not mention Covid – except for Murphy’s suggestion that part of his job is to keep New Jerseyans “safe and healthy.”
But the ad does address two hotbed issues for Democratic base voters: abortion and voting rights.
The ad will air on New York and Philadelphia network stations and on cable television statewide. Voting in the New Jersey gubernatorial race begins as this week, with delivery of vote-by-mail ballots to the U.S. Post Office set to commence no later than Saturday.
With seven weeks left before Election Day, Murphy is expected to remain on TV for the duration of the campaign.
The campaign did not say how much they are spending on the first ad.
Murphy is seeking to become the first Democratic governor to a second term since 1977.
A Monmouth University poll released in August showed Murphy with a 16-point lead, 52%-36%, against Republican Jack Ciattarelli, a former assemblyman from Somerset County.
Ciattarelli began airing his general election TV ads on August 12 with a $735,000, ten-day buy that slammed Murphy on high taxes.
Murphy has received $5,913,656 in matching funds, giving him at a general election warchest of at least $8,714,484. By accepting public financing, Murphy and Ciattarelli have agreed to a general election expenditure cap of $15.6 million.
Ciattarelli has received $3,021,873 so far from the New Jersey Election Law Enforcement Commission.
New Jersey offers a 2-1 match on most contributions of up to $4,900, after the first $156,000 raised.