Opinion Archives - Page 10 of 10

Simplifying Programmatic Digital Advertising for Issue and Political Campaigns

May 1, 2018 8:45 pmMay 3, 2018 12:47 pm

Dominated by America’s most expensive media markets, New Jersey has long relied on direct mail to reach targeted voters. Advances in advertising technology, especially programmatic digital advertising, are providing new ways to reach voters without exhausting a campaign’s budget.Digital advertising...

OP-ED: President Trump’s Higher Loyalty

April 26, 2018 2:27 pmMay 3, 2018 1:10 pm

As former FBI Director James Comey has been making several media rounds promoting his book, A Higher Loyalty, an overwhelming number of reviewers have concluded that the book is nothing more than a catalogue of innuendo, speculation, and opinions about...

Opinion: Probing the Subconscious for Better Political Ads

April 6, 2018 11:55 amMay 3, 2018 1:57 pm

Can neuroscience make political and issue ads more effective? Corporations use neuroscience to test ads prior to launch. Anything that provokes an undesired response in test subjects is changed before the ad reaches the public. This is valuable insight, but...

Young People Lead the Charge for Change

March 16, 2018 4:47 pm

Throughout history, the young people of each generation have stood toe to toe with injustice. The suffragists fought for a woman’s right to vote, culminating in the passage of the 19th Amendment in 1920. Civil rights activists embraced civil disobedience...

From the Senate: Removing Weapons from Dangerous Hands

March 15, 2018 2:29 pm

The Parkland, Florida shooter had a documented history of violence. The shooter’s public attorney, Howard Finklestein, acknowledged in a New York Times article that the shooter “exhibited every single known red flag, from killing animals, to having a cache of...

Why New Jerseyans Should Be Especially Wary of a 25-Cent Federal Gas Tax

March 9, 2018 4:21 pmMarch 15, 2018 4:21 pm

Weeks after enacting the biggest tax reform package in a generation, some in Washington, D.C., are already back to their old habits and looking to raise federal gas taxes by as much as 25 cents a gallon. They claim the proposed tax...