Architect of @NJGov Twitter account joins Kivvit

Pearl Gabel, one of the masterminds behind the hugely successful @NJGov Twitter account that has attracted more than 362,000 followers, is leaving Gov. Phil Murphy’s staff to join Kivvit, a major national firm run by New Jersey’s Maggie Moran.

The Twitter account was jumpstarted in late 2019 when someone tweeted “Who let New Jersey have a Twitter,” and the account run by Gabel and wunderkind Megan Coyne responded, “You’re Mom.”  That exchange received almost 475,000 likes and tremendous attention to the burgeoning Twitter handle.

Gabel will serve as director of Brand Strategy and Digital Integration for Kivvit.

“For three years, Pearl Gabel has worked tirelessly to transform our social media and digital presence — making it more accessible, more engaging, and more Jersey,” Murphy said, “Pearl is nothing short of an extraordinary professional, and her creativity has been an incredible asset to my administration. We wish her all the best in this exciting new chapter of her career.”

Kivvit operates offices in Asbury Park, Manhattan, Chicago, Miami, Boston, Washington and Miami.

“Her remarkable work in the governor’s office exemplifies the kind of unique insights and guidance we pride ourselves in providing,” Moran said.  “She will play an integral role as we continue to search for new and innovative ways to serve our clients and create real impacts here in New Jersey.”