Hinting at his time touring in a punk rock band during and after college, congressional candidate Bob Healey uses satire to show him as a different kind of Republican outsider in new TV ad to boost his bid to unseat two-term Rep. Andy Kim (D-Moorestown) in New Jersey’s 3rd district.
In “Madhouse,” which was shot entirely at Dadz Bar in Lumberton, the Healey narrates an ad that uses actors portraying Joe Biden on guitar and Nancy Pelosi on drums – and middle-aged white men in suit depicting Washington insiders – along with MTV-style logos, band posters and t-shirts to talk about inflation issues and voice his support for lower gas prices and “cracking down on crime.”
The ad, which will air on cable television and digital platforms, does not mention Kim. It’s the third TV ad for Healey, a 39-year-old first time candidate and self-funder who helps run a family-owned yacht manufacturing business.
Script: “Washington’s a madhouse. Politicians dancing along to an insane tune – giving us skyrocketing gas prices, soul crushing grocery bills, and making it harder to get by. I’m Bob Healey. While my mosh pit days are behind me, I’m not afraid to throw an elbow and get things done — like cutting spending to fight inflation, expanding energy production to bring down gas prices, standing with cops and cracking down on crime. Enough of this madness – we need a change. I’m Bob Healey and I approve this message.”
“This new ad showcases Bob Healey just as he is – an outsider and different kind of Republican. Andy Kim is a creature of Washington and a 100% rubber stamp for his party,” said Theresa Furmato Velardi, Healey’s campaign manager. “We need someone willing to shake it up instead…and throw a few elbows.”
Velardi says that while the ad utilizes humor, “Bob Healey is very serious about giving the third district voters a choice this November between a common-sense businessman and an ineffective Congressman who is too weak to stand, fight, and win for New Jersey families.”