Muller joins TargetSmart

Michael Muller, who led New Jersey Democrats to a significant number of wins while leading the Democratic Assembly Campaign Committee from 2002 to 2021, has assumed a senior strategist role at TargetSmart, one of the nation’s leading political data and analytics firms.

Over the last three decades, Muller has advised legislative leaders in Illinois and New York, as well as five New Jersey Assembly Speakers: Albio Sires, Joseph Roberts, Sheila Oliver, Vincent Prieto, and Craig Coughlin.  He has played key roles in political campaigns at the local to presidential levels.  The campaign operation he ran for ten cycles, including Democratic gains during the administration of Republican Gov. Chris Christie and the first term of Republican President Donald Trump; Democrats have held the majority in the lower house in New Jersey since the 2001 election.

At TargetSmart, Muller will help guide political and advocacy clients through a thought partnership with analysts, technologists, and campaign teams.

“Michael has a proven track record of delivering wins in high-stakes campaigns, and his understanding of legislative dynamics makes him an invaluable addition to our team,” said TargetSmart CEO Liz Walters.  “We’re grateful to be welcoming Michael to the team and look forward to strengthening our ability to support our clients in campaigns across the country.”

Muller’s experience also includes successful issue advocacy efforts across healthcare, labor, technology, and reproductive rights sectors.  He is the Mount Laurel Democratic municipal chairman and guided a onetime Republican stronghold into an all-Democratic governing body.  His experience also includes serving as Hillary Clinton’s New Jersey state director in 2008.

“I’m excited to be joining TargetSmart at such a crucial time for our country and party,” Muller stated. “I’ve long admired TargetSmart’s commitment to investing in innovation, and evolving with the changes within our ecosystem is essential to effectively serve our clients, and I look forward to working with this exceptional team to win the fights that matter most.”

TargetSmart services include infrastructure, campaign and media solutions, along with research, communications, fundraising, and polling.