Jim Morford, a longtime Trenton power broker who represented three of New Jersey’s most influential interest groups for more than 35 years, died on October 22. He was 91.
Morford was a familiar figure in State House circles for decades, wielding considerable influence on education, business and food industry issues as a lobbyist and association executive. Over the course of his career, Morford built relationships across party lines and became part of a generation of Trenton lobbyists who relied on personal relationships, institutional knowledge and a deep understanding of the legislative process.
He began his career as a public school teacher before joining the New Jersey Education Association, where he worked in the union’s field services and government relations divisions.
At the NJEA, Morford trained members in legislative and political activism, helping teachers develop the skills to advocate for public education and their profession.
He later became vice president and chief lobbyist for the New Jersey State Chamber of Commerce, representing the state’s business community’s interests before lawmakers and governors.
Morford subsequently became president and legislative spokesman for the New Jersey Food Council, the trade association representing supermarkets, grocery stores and their suppliers.
His career gave him a rare perspective on Trenton politics, having represented organized labor, the broader business community and a major industry trade association.
Morford also helped launch the career of Michael Drulis, his protégé and longtime associate, with whom he founded MDA Public Affairs, a Trenton lobbying firm. Drulis is the Hunterdon County Democratic Committee.
After retiring, Morford moved to Williamsburg, Virginia.