April 2, 2023
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Tag: Michael Shapiro

Gannett caves to threat of TAPinto lawsuit

December 9, 2021   6:07 pm
Gannett has backed off the use of the TAPinto brand for their marketing materials after the local news organization threatened a lawsuit. Six weeks after TAPinto complained to the Asbury Park Press that they were infringing up on the company’s...
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Asbury Park Press rides coattails of TAPinto brand on digital marketing promo

September 2, 2021   4:26 pm
Gannett could be facing legal action after the Asbury Park Press used the brand name of a top competitor for local news as part of an ad promoting their digital app. The ad asks people to “Tap into real-time reporting”...
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