Opinion: Probing the Subconscious for Better Political Ads

The author being neural tested for reactions to political ads. Can neuroscience make political and issue ads more effective? Corporations use neuroscience to test ads prior to launch. Anything that provokes an undesired response in test subjects is changed before the ad reaches the public. This is valuable insight, but few political campaigns use neuroscience or likely know much about it. Neuroscience is more than logging

Landante opens digital advocacy agency

A veteran of New Jersey politics has started a new firm specializing in digital advocacy for New Jersey lobbying and issue campaigns. Ernest Landante, Jr., a veteran of New Jersey politics, will be president of State House Digital and Advocacy.  The firm will make digital technology easily accessible to business interests, associations, nonprofit groups, and others seeking to get their message to lawmakers and the public. “Data allows us to