U.S. Sen. Cory Booker will make his first radio ad buy of his presidential campaign in the coming days in an effort to qualify for the next Democratic presidential primary debate.
Booker’s campaign will launch a six-figure ad buy focusing on persuading voters in order to win 4% support in four polls approved by the Democratic National Committee before Dec. 12, the senator’s campaign said in a memo released Tuesday.
They’re also aiming to raise more money to go up on television in an effort to boost the senator’s poll numbers.
Booker hasn’t gotten 4% support in a poll since mid-September, roughly a month before the start of the qualifying period for the December debate.
The push follows a period of strong fundraising following last week’s debate.
On Wednesday and the four days that followed, Booker’s campaign raised more than $1 million, according to the memo.
That period includes two of the campaign’s best online fundraising days and pushed New Jersey’s junior senator over the donation threshold needed to qualify for the December debate.
Between Nov. 20 and 22, the campaign saw 10% of its first-time donors.
The campaign said it expects up to 12 polls to come out between today and the close of the qualifying period.
Real Clear Politics has Booker’s polling average at 1.3%. He won 2% support in the only poll conducted entirely after the debate.
Support for most candidates in the race remains relatively soft. A Des Moines Register/CNN poll conducted near the start of the month found only 30% of Democratic primary voters had firmly made up their minds on who to vote for.
In addition to the advertising push, Booker’s campaign is reorienting its field efforts in early states to persuade voters to tell pollsters that Booker is their first choice.