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New Murphy ad touts small business aid

By Nikita Biryukov, May 18 2021 2:01 pm

A new television ad from Gov. Phil Murphy’s campaign touts small business aid by highlighting a Rutherford bakery.

The 30-second spot, titled “Bakery,” features narration from Renee Faris, the owner of Erie Coffeeshop & Bakery, praising the governor for small business aid packages enacted over recent months.


I built this business on relationships with people. Classic Mom & Pop shop.

The unknown factor of it all was the most scary. I thought I was going to lose my business.

I think Governor Murphy tried to do the right thing. I think he cares about people.

He’s making sure small businesses like mine get the help we need — right now.

This isn’t just a bakery — it’s a second home to some people.

I’m super hopeful about the future. Diehard Jersey Girl.

Murphy previously signed into law bills providing $100 million in federal aid aimed at various businesses impacted by the pandemic. He’s since announced $235 million in additional aid. Those programs will target small businesses.

The new package devotes $120 million to businesses with five or fewer employees, with a separate $20 million tranche for restaurants and bars. New businesses and startups would get $25 million under.

Murphy is unopposed in the primary after challenges to nominating petitions filed by perennial candidates Roger Bacon and Lisa McCormick knocked the would-be challengers off the ballot.

The incumbent has already maxed out his $4.6 million public fund match for the primary. He’s not able to use that money for the general election, so he must spend it before June 8.

The new spot is part of a $5 million ad blitz launched last week.

Only one Republican, gubernatorial frontrunner Jack Ciattarelli, has qualified for public matching funds.

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