Home>Governor>Murphy-aligned non-profit makes $2 million ad buy

Gov. Phil Murphy in a New Direction New Jersey ad.

Murphy-aligned non-profit makes $2 million ad buy

New Direction NJ ads will run statewide through election day

By Nikita Biryukov, October 21 2019 3:28 pm

A non-profit run by allies of Gov. Phil Murphy is making a $2 million ad buy two weeks out from election day.

New Direction New Jersey launched two ads touting accomplishments under the first two year’s of Murphy’s tenure as governor, including the $15 minimum wage and tuition-free community college, among other things.

“New Jersey residents are starting to see clearly that policies advanced by Governor Murphy and his allies are helping to strengthen and grow the middle class and make the state’s economy work for everyone, not just the insiders and big corporations,” New Direction spokesman Philip Swibinski said. “We’re launching this issue advocacy campaign to highlight the fact that New Jersey is becoming both stronger and fairer with the leadership of Governor Murphy and his allies and to urge residents to join the movement to enact and protect progressive policies.”

The two 30-second spots will run on networks statewide through election day.

The ads do not name any Democratic Assembly candidates, though they do make references to Murphy’s allies.

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