Incumbent Bob Menendez has a seven point lead, 51%-44%, among likely voters over Republican Bob Hugin in the race for New Jersey’s United States Senate seat, according to a new Quinnipiac University poll released this afternoon. Just 5% remain undecided.
The last Quinnipiac poll released on October 3 that had the Democratic senator leading 53%-42%.
Menendez continues to have a huge lead among women, 56%-38%.
“Support from women remains key to Sen. Robert Menendez’ standing in this race as his favorability rating is stuck deep underwater,” said Mary Snow, polling analyst for the Quinnipiac University Poll.
Similar numbers in a Hugin internal poll could be the reason why the former pharmaceutical company CEO is investing heavily in a new TV ad that aggressively seeks to reduce Menendez’s popularity among women.
Menendez has a massive 63%-28% lead among non-white voters. White voters break 52%-46% for Hugin.
Hugin has a seven-point lead, 51%-44%, among Independents. Menendez leads 92%-6% among Democrats, while Hugin has a 96%-2% lead among Republicans.
Menendez’s approvals are still upside-down at 36%-52%. Hugin is at 39%-30%.
“The question for Bob Hugin is: can he win over those voters who say they are undecided or are backing Menendez and indicate they may change their mind?,” said Snow. “It will come down to how he defines himself in these last few weeks before Election Day as nearly 30 percent of voters say they haven’t heard enough about him to form an opinion of him.”
Quinnipiac University surveyed 873 New Jersey likely voters between October 10-16, with a margin of error of +/- 4.3%.