For Tony Ghee, the path through victory is in the phone lines.
“Any and every one that we know, we’re calling,” Ghee said. “Obviously, primarily, we’re focused on our area. This is my hometown, but even outside the district we’re calling in the folks that we know who are then calling the people that they know. So, you can always look at it as a call tree operation where we’re literally just trying to touch everyone that they can, even if I’m not entirely sure that they’re voting for me.”
The strategy is one that Ghee has mentioned before. His campaign, lacking the funds of either Assemblyman Jay Webber’s or self-funder Peter DeNeufville’s, doesn’t have the financial clout to air many advertisements or send out non-stop mailers.
Instead of paid media campaigns, Ghee’s goal is to have voters spread his platform amongst themselves by making it as desirable as possible and by keeping the tone of his campaign above board.
“Word of mouth has been the thing for us. I wanted to be able to show that you don’t need to run a campaign with millions of dollars, particularly at this level, in order to win,” Ghee said. “The key is getting people to know who you are, what you stand for, not getting sidetracked by all the divisiveness and the pettiness.”
Whether that strategy pans out is another issue altogether.
While Ghee said that he felt good about how the day was progressing, and though he said he thought his campaign was going to pull off a victory, he seemed prepared for a less favorable result
“I made a pledge that I would run a clean campaign with no negativity and no pettiness, and I’ve done just that,” Ghee said. “So I can hold my head high irrespective of the results, but I think we’re going to pull this off … the results will fall where they may.”