September 22, 2023
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Author: Ernest Landante Jr

Simplifying Programmatic Digital Advertising for Issue and Political Campaigns

May 1, 2018   8:45 pmMay 3, 2018   12:47 pm
Dominated by America’s most expensive media markets, New Jersey has long relied on direct mail to reach targeted voters. Advances in advertising technology, especially programmatic digital advertising, are providing new ways to reach voters without exhausting a campaign’s budget.Digital advertising...
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Opinion: Probing the Subconscious for Better Political Ads

April 6, 2018   11:55 amMay 3, 2018   1:57 pm
Can neuroscience make political and issue ads more effective? Corporations use neuroscience to test ads prior to launch. Anything that provokes an undesired response in test subjects is changed before the ad reaches the public. This is valuable insight, but...
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